This tutorial
explains how to create QR
codes that are easy to
track in Google
Analytics.
A. Create a
trackable
URL.
Copy the page URL you would like to share with visitors.
Visit the Campaign URL Builder - ga-dev-tools.appspot.com/campaign-url-builder/
Add the following:
Website URL: paste your web page URL
Campaign Source: Consider adding a source code that makes sense for your campaign.
EXAMPLE: aoe_raleigh_email = AOE Raleigh Email
EXAMPLE: cphs_qr_code = CPHS campaign QR code
Campaign Medium: Always add email for email marketing campaigns.
Campaign Name: Include the name of your marketing campaign.
EXAMPLE: fall20_iheart_workpositive1 = this shows that it's the 1st Work Positive email marketing campaign through iHeart media
Campaign Term and Campaign Content are not required.
The Builder automatically generates a campaign URL for you.
Click “Copy URL”
B. Send yourself
and/or others a test
email.
Copy the campaign URL created in step A.
- Paste
the link into a test
email.
- Send
the test email to yourself and
others who will click the link to
be sure it opens the desired
page.
- 15-20
minutes after testing has been
completed, proceed to step
C.
C. Check your
Google Analytics
Dashboard.
Open your site’s Google Analytics Dashboard.
Contact UCOMM if you don’t have access to your analytics dashboard.Change the dashboard’s date range to the date of your first QR code testing. For example, if you first tested the QR code on August 1, 2019, change the date range to:
On the first page of your Google Analytics Dashboard, scroll and sort through the “How users are getting to the site” section to verify that your Source / Medium data appears.
In the example below, Source/Medium “qrcode / flyer” of Campaign “fall_campaign_test” appears with 3 user sessions. This confirms that the test data was tracks as expected.
