Table
of
Contents
Calendar Policy &
Guidelines
Posting your events to the online
calendar will help draw people to your
events. It's an important step in your
event planning and communication
process.
The Campbell University
online calendar is meant to be a
useful tool focused on events happening at
and/or sponsored by the University.
Additionally, the calendar serves as an
online tool to disseminate information
about University-related events to the
local media for publicity purposes.
The Campbell University events calendar
provides information about
Campbell-related events only. Members of
the University Communications &
Marketing staff will make all judgments to
include or not include submitted requests
for calendar entries on the basis of the
following:
- Sponsored by Campbell University or an
entity or partner organization of the
University or by an authorized student
organization.
- Held on a Campbell University
campus.
- Presented by a Campbell University faculty
member, administrator, or University
representative if held off campus in a
location not affiliated with the
University.
The calendar will not include any
events that fail to adhere to the
University’s drug and alcohol policy
or which involve expressions of
partisan points of view, except with
regards to titles and descriptions of
education events designed to
facilitate open dialogue.
If you have questions about the calendar
and its guidelines, email cuweb@email.campbell.edu.
Best
Practices for Adding Events
Types of Events to Add
The event has many types of events
from visitation dates to alumni
luncheons. All of these events have
something in common, they are of
interest to a large group of
individuals from prospective students,
current students, parents/visitors,
faculty/staff and alumni. Here are
some examples of events that you can
add to the calendar:
- Campbell-hosted training or
workshops for faculty &
staff
- Admissions-related events to attract students to your school
or program such as information
sessions, visitation days and open
houses
- Academic-related events including registration dates,
graduation dates and school
closings
- Campbell-hosted conferences and
seminars of interest to
campus community or external
audiences such as CURE, Pastor's
Health Summit and the Carolinas
Psychology Conference
- Alumni & Campaign
events such as
homecoming, freshman convocation,
fraternity and sorority
recruitment
- Student Life events such as
freshman convocation, fraternity
and sorority recruitment,
counseling services events, Family
Weekend, and concerts
- Campus recreation events such as fitness, intramural
sports and outdoor recreation
events
- Athletic events including
basketball, football, baseball and
track
- Career Services events including job fairs and career
workshops
- Fine Arts (Music, Theater, and
Art) events
Event Titles
Your title should be clear enough
that if a web visitor saw the
title in an event feed, they would
have an understanding of what the
event is about.
Good title examples
The examples below give clear idea of
who the event is for and an idea of
the purpose:
- CPHS All Programs Virtual Fair
- Fraternity and Sorority Life Meet
& Greet
- Cape Fear Alumni Cookout
Poor title examples
The examples below give no context for
what the event is about or the audience
for the event:
- Virtual Fair
- Meet & Greet
- Cookout
- Registration Begins
Event Descriptions
A minimum of 2-3 sentences should added
to describe each event that is added to
the calendar. Break up longer descriptions
with bullets to help users scan and find
information quickly. This description area
should also include links to relevant
campbell.edu pages.
Do:
- Keep description short and easy to
scan. Use a minimum of 2 sentences.
There is no maximum of sentences, but
if more than a paragraph break up into
bullets and sections.
- Spell out acronyms on first use
- Check your spelling
- Add registration and resource links as buttons or
basic text links
Don't:
- Use "click here" for hyperlinks. Use
descriptive, action words instead.
Example: "Register Online" or "View
the Homecoming Brochure"
- Underline words. Bold instead.
GOOD EXAMPLE
![](https://tw-desk-files.teamwork.com/i/134906/attachment-inline/177012.20180815210850443.177012.20180815210850443ETxIN.png)
Images
Due to copyright laws, images on
campbell.edu must be original content
or considered public domain (free from
copyright). Publishing an image that
you do not own could result in a cease
and desist letter.
- Keep it professional.
- Ensure images are reflective of an
institution of higher
education.
- Include alt tags (for
accessibility and SEO). An alt tag
is text associated with an image.
It is not seen by the user, but is
readable by search engines.